2018 Fitness trends
A couple of days ago I read a really interesting article on the Fitness Australia website (see link at bottom of page to read). The American College of Sports Medicine (ACSM) surveyed a bunch of fitness professionals and came up with a list of the top ten fitness trends for 2018.
Below is a list of these trends;
- High Intensity interval training (HIIT)
- Group Training
- Wearable technology
- Body weight training
- Strength training
- Educated and experienced fitness professionals
- Personal Training
- Fitness programs for older adults
- Functional Fitness
Interestingly, many of these trends can be associated with specialised boutique clubs. But more importantly five out of the top ten are critical elements of Adrenaline HIT’s program framework.
- HIIT training is programmed in a number of Adrenaline HIT™ sessions. Although Adrenaline HIT™ is a broader approach to programming with High intensity training, intervals often form the structure of many of our sessions.
- Group training is critical to the delivery of any small group session. Particularly with the community atmosphere we are trying to create through Adrenaline HIT™.
- Bodyweight training forms some of the most basic functional movements and plays a big role in our program.
- Strength training through the use of barbells and mixed implements like kettlebells, sandbags and balls add external loading to the body to see strength adaptation.
- Functional Fitness is the cornerstone of our program, our goal is to get people moving better then add the intensity.
I’m not one to try and say that Adrenaline HIT™ is the answer to all the membership problems. But, it does provide an opportunity to deliver a consistent program that is very much ‘on trend’. At the end of the day we are in the business of getting people fitter and healthier. How you do that is up to you but be aware of what is happening around you. If you choose to offer some or all of these types of programs make sure they fit within your community and are relevant to your customers.